TikTok is introducing a new feature that allows them to lessen the volume of AI-made content appearing in their feeds. This initiative comes as the platform announced that it now features over 1 bn content made with AI.
Trial and Implementation
The update is being tested over the coming weeks before a global rollout. This development comes amid a increase in content created by AI, spurred by new AI video creators.
AI Proliferation Online
Recent reports that almost one in 10 of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A large amount of this content is classified as low-quality AI content, a label for inferior, mass-produced content that is frequently absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content produced via AI tools, from AI artwork to educational videos, and we aim to give people the power to see more or less of that, depending on their own likes,” stated a company executive.
AI on the Platform
TikTok disclosed that there are presently 1.3 billion videos on its app identified as made with AI. Collectively, over 100 m media items are uploaded to the service each day, making AI-generated material a minor part of its total content library.
Customizing Your Feed
Members will be in a position to reduce or increase the volume of AI-generated videos they see by accessing the topic control setting in the platform and choosing “AI-generated content”. Additional categories that can already be controlled under the filter encompass politics, style, aesthetics, and dance.
AI Disclosure Rules
TikTok’s guidelines mandate creators to identify convincing artificially created content, and it bans malicious AI impersonations of well-known individuals or crisis events. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the platform will from now on attach an artificially created tag to content produced via its own AI tools, or identified by an industry-wide initiative for identifying AI-generated material. This action is designed to deter users from trying to evade the tagging system.
Educational Initiatives
The platform is furthermore introducing a $2m awareness program for professionals and institutions to produce informative material about responsible artificial intelligence. This initiative will assist non-profit groups dedicated to training programming and robotics.
Platform Protection
The video-sharing app has justified its moderation strategy, during debate over proposals to make redundant a large number of content moderators in the UK. The company is expected to reduce 439 jobs in its content moderation division in the UK capital, with worker representatives and internet security professionals voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would continue to be important, but artificial intelligence can shield workers by filtering out the most distressing content before it is viewed by people. The platform reported a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s very important to limit contact with harmful content as swiftly, which is where a extensive automated help is really helping us operate efficiently.”
